Hire Keegan Rooney, I heard he's good at design
KEEGAN ROONEY
Just your everyday
over-caffeinated
Product Designer

Spent the last two decades making complicated products feel obvious and building teams that made it look easy. Along the way I’ve built a collectibles marketplace, returned to teaching, and might start a clothing label for fun. Why Ok Fixed? It's just a catch-phrase / philosophy I've crafted after project launches.

Keegan Rooney
FIG. 01 over-caffeinated
tldr ;)

Be honest ... you’re going to scroll for logos to see if it’s worth having that initial chat. Beyond being an amazing personality hire, I’ve designed a lot of stuff ... even more than what's below.

ALL 35 PROJECTS
ECOMMERCE
PLATFORM
MEDIA
FINANCIAL
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case studies
NDA — ASK ME FOR THE PASSWORD
Nope. Try again.
META
Creating AI Tools & Automations for Human Support Agents
TRAMPT
Founding A Collectibles Marketplace That Rewards Artists & Collectors
GOOGLE
Built Food Ordering Microapp framework inside GPay
HULU
Launching New Living Room viewing experience + Live TV
MGM RESORTS
Platform to manage 19 MGM Resorts Properties while empowering individual brands
GPAY
NextGen Shopping Experiences for Google Payment Partners
SPORTLY
Fitness and training app for Australia youth sports
boss receipts

I could keep telling you how great I am, but at some point that starts to feel unreliable ... so these are the nice things other people wrote, after telling me what to do or paying my invoices.

Keegan applied his considerable talents over to Hulu as we built the new Hulu Experience. He's not only a great designer but he's a powerful thinker and strategist to boot. Keegan is a unicorn-type of creative; someone who can think critically and design freely.

John Couch
John Couch Vice President Product Design @ Hulu

Keegan is a rare talent: a strategic thinker who speaks the language of engineers and easily collaborates with them to create executable products. His design work is thought through at a systems-level perspective down to the design of how a button should function. All this while executing work at an unprecedented pace! 

Natalie Phillips-Hamblett
Natalie Phillips-Hamblett Design Manager @ Google

Keegan is an extraordinary UX Director. During MGM Resorts International's Customer Experience transformation, he was the driving force linking the vision to real live application and performance. His combination of incredible talent and creativity is unparalleled. It is rare that you find someone that can flex with a host of changes and remain true to the long term view. 

Julie Hoffmann
Julie Hoffmann Executive Digital Director @ MGM Resorts
MORE RECEIPTS ON LINKEDIN
field notes

Twenty years of observations: what I’ve learned about managing complex products, growing the people who build them, and working alongside the AI robots.

PRODUCT DESIGN

simplify complexity

Give me completely undefined product, or a decade of “we’ll fix it later,” and I’m happy. I’ve spent 20 years on complex systems; from AI and ad platforms to streaming, fintech, hospitality and marketplaces. The lesson is always the same. Complexity doesn’t go away; someone decides who carries it. My job is to make sure it isn’t the user. I start with what people are trying to get done, question the current hypotheses, align with stakeholders, then build the experience around that, not around the org chart.

MENTORING

level up the room

Some of the most rewarding work I’ve done never shipped under my name and isn't in my portfolio. I love working with junior and mid-level designers, engineers and product managers: helping them find their point of view, argue for it, and spot the difference between user feedback and personal taste. I don’t like to hand out answers. I ask the annoying question that helps someone find a better answer themselves. Good teams aren’t built in critiques. They’re built in the hallway, or at a desk with one “hey, did you think about ...” at a time.

AI & DESIGN

cautiously AI-native

I’ve embraced AI fully. It drafts, prototypes, summarizes, and handles the busywork that used to eat my Tuesdays. I’ve also designed and shipped AI products and features, which means I know both the magic and the failure modes. The trick is treating it like a very fast, very eager collaborator: great at the first 80%, and in need of a human with taste and judgement for the last 20%. It gets my research, my initial flows, and prototypes. My inbox? Let’s give it another year.

more
logos?

Once former colleagues land at the biggest design agencies, I become their emergency contact. No two calls look alike ... different clients, different stakes, different reasons the team needed an outside hand. What's stayed consistent is the pace ... get oriented quickly, ask the right questions, and start moving the work forward. These days that happens from London, but time zones have never been much of an obstacle.

let's talk

If you've made it this far, you already know way too much about me. Reach out if you need an extra set of eyes on a project, want someone to ramble about product design at a conference or school, or just love talking about designer toys. Always happy to chat about what you're working on, sometimes it ends after the call and other times we build really cool things.

© 2026 Keegan Rooney. All Rights Reserved. Logos used are trademarks of their respective companies.