Curation & discovery
Members spend over an hour a week browsing our curated catalog of 285,000 items & 23,000 profiles. As members build their collections & wishlists, we look at the aggregated collecting habits of all members to find patterns in similar artists, platforms, and other attributes.
Surface items ranked on collector purchases, member activity & lists, which boosts shoppable inventory. Member generated lists provide additional data for recommendation, and drive sharing off platform.
Collecting items
Provide tools for members to easily manage their collections and track all the items they want to purchase. Indicating items they Have or Want fine-tunes recommendations and powers notifications to drive transactions.
Member collection data allows us to notify of high-demand items they own to increase supply, and notify of recently listed items to increase demand. Matching member wants with sellers allows us to up-sell items and increase cart size.
It’s about your collection
We want to provide you the tools to easily manage your existing collection and track all the amazing things you discover and add them to your shelves. Get notified when the grails you want become available, or if there’s high-demand for items you’ve outgrown sitting in your closet.
Follow your favorites
Items are curated into profiles which can be followed along with other members. Your feed is a stream of platform activity, aggregated social posts from verified artists, and upcoming items from artists you collect.
Transact & perpetual royalties
Brands got excited about NFT royalties and the idea of ‘owning’ their customer relationship across platforms. We realized that model can be applied to decades of physical products we’ve already cataloged and provide creator insights to reward their fans.
Drawing management for artists
Artists & manufacturers constantly battle bots trying to purchase limited items so they run lotteries. This was a manual process taking many steps organizing entries, randomizing winners, and collecting payments. Our system pre-authorizes payment on entry, simplifying drawings for the artist and letting them just ship items to winners.
Building brand + product
Illustration has played a large role in the product & marketing efforts which consistently showcased the sense of humor and playfulness for the brand and the items we all collect.
