HULU

Redesign + Live TV Launch

Leading the day-to-day experience design for the new Hulu TV product through Huge has been an amazing opportunity that happens very few times in a career. After the project with Huge ended, I transitioned to work directly with Hulu and we’ve been able to consistently iterate and improve on the product to create an immersive experience that celebrates the content and provides seamless paths to discovery.

CLIENTHulu × Huge

ROLEExperience Director

ENGAGEMENTFreelance

Time boxed explorations

While working with Huge, a vast amount of design explorations were done to create the beginning of Hulu’s new product. Through this work, a foundation of design components and interaction models were used to build the new framework while giving the design team the freedom to push beyond what currently existed.

Hulu design exploration — Design explorations

Building pages & flows

After finding a voice, we worked hand-in-hand with the business, product, and development teams at Hulu to help define how content would live inside this new framework.

Living room page flow — Living room experience

Define, create, & validate

Since the beta launch of the new Hulu platform, several feature iterations have been designed and implemented across the product. From simple typography & badging updates, to more complex features like a live programming guide & cloud storage management; we work hand-in-hand with the business, product, and development teams to ensure alignment across the entire product.

Cover story detail — Living room experience

Styleguide & components

The final artifacts created before the full hand-off from Huge to Hulu was a product styleguide, as well as several template and component libraries for each functional area of the product.

Styleguide page — Styleguide + component libraries

He’s not only a great designer but he’s a powerful thinker and strategist to boot. Keegan is a unicorn-type of creative; someone who can think critically and design freely.

John Couch ↗ Vice President, UX & Design at Hulu

← PREVIOUS GPay Microapps NEXT → MGM Resorts

let's talk

If you've made it this far, you already know way too much about me. Reach out if you need an extra set of eyes on a project, want someone to ramble about product design at a conference or school, or just love talking about designer toys. Always happy to chat about what you're working on, sometimes it ends after the call and other times we build really cool things.